Comedian Jerry Seinfeld on what it takes to make something great:
INTERVIEWER: You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could McKinsey or someone have helped you find a better model?
SEINFELD: Who’s McKinsey?
INTERVIEWER: It’s a consulting firm.
SEINFELD: Are they funny?
INTERVIEWER: No.
SEINFELD: Then I don’t need them. If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
Source: Life’s Work: An Interview with Jerry Seinfeld
