Paddlesports Trade Coalition
Paddlesports Trade Coalition Colab September 2024
10-Year Outlook For the U.S. Outdoor Industry: A sobering if not unsettling perspective on a very difficult time ahead, but also how to find the opportunities amidst the challenges and positioning for the tremendous resurgence that follows.
The U.S. has entered a significant, unprecedented and complex period that will bring about profound and seismic changes across society, culture, economics/financial markets, politics/geopolitics and the environment/sustainability…no one is insulated. But recent groundbreaking research has emerged from pioneering futurists and other subject-matter experts that has given us unmatched insight into the unfolding tapestry of the future, thereby allowing us to position ourselves and our businesses to survive and thrive. In context of this research, the current state of affairs for the world and the U.S. and the direction in which we are progressing, I will provide a sobering if not unsettling 10-year outlook for the U.S. outdoor industry and its public lands, which will be very challenging due to a confluence of factors. Two challenges in particular could decimate the industry, leaving it a shell of what it once was. But the difficulties that lie ahead – which I call “The Reckoning” – will be followed by ‘The Resurgence” and a “New Normal” that could see a U.S. economic rebound the likes we have never before seen. I will provide strategies, tactics, emerging technologies and new business models to help brands transition away from the “Old Normal” we have now that is no longer working and dying, through the difficult Reckoning period, and into the New Normal for the 2030’s and beyond.
Page contents:
- Event video;
- Speech-to-text file;
- Slideshare;
- Homework for event attendees;
- Crowdsourced survey.
Event Slideshares
I won’t keep this slideshare updated as new information about the future comes available. I will do that with the main slideshare for the outdoor industry 10-year outlook. It is published on my Future Map page.
Questions, Feedback?
Homework
Review the slideshare: PATH TO NEW NORMAL FOR CONSUMER BRANDS: strategies, tactics, technologies and business models to help navigate The Reckoning and position for The Resurgence and the New Normal. I only covered a few in the talk. This slideshare is my complete list of strategies, tactics, technologies and business models to help brands transition away from the “Old Normal” we have now that is no longer working and dying, through the difficult transition period I am calling “The Reckoning”, and into the “New Normal” for the 2030’s and beyond. What is published in this slideshare offers a picture of what successful brands will be doing in the New Normal.
For a deeper dive into The Reckoning Period, review the slideshare: BUSINESS CYCLES: Recessions in the 2020’s and Booms in the 2030’s. You can skip this slideshare and instead review a narrative that presents a possible roadmap for how the Reckoning period plays out in the U.S. It rolls up the content in the Business Cycles slideshare into a neater, more organized narrative.
Get more insight into Exponential Technologies and Consumer Shifts by reviewing those slideshares.
If not already done so, please complete the crowdsourced survey below. Please take the survey first before you access the survey data and the summary.
I run webinars, present at events and speak to C-suite leadership groups. I do not charge for presentations. I limit travel to events, but am happy to do webinars and Zoom calls. Please contact me to setup a presentation for your company or group.
Feel free to share this content with others.
Connect with me on LinkedIn. AI will be helping us network, manage our relationships and how we can help each other, and all of this at scale and in real-time, so we should all connect to enable this capability for the future. I would also suggest we do the same for Twitter/X, as that platform is very keen to leverage AI as well.
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Questions, Feedback?
Crowdsourced Survey
These are a great list of questions that I like to ask others and answer for myself. I have turned them into a survey so that we can tap into the collective wisdom of the PTC. By exploring our perspectives on existential threats, lagging areas, industry heroes, and magical improvements, we can all gain valuable insights and level up our game.
This survey is anonymous and takes a few minutes. As I get responses, I will aggregate, analyze, comment on and publish results. Results are posted on this page, under the embedded survey. Click here to open this survey into its own page.
If you have not taken this survey, please do so before you review the results. While PTC 2024 Colab is done, I want to continue collecting responses.
Please feel free to share this survey with others, but please limit it to those in the paddlesports industry.
Results
The survey data is in this Google sheets document. Any new entries are auto-updated to this spreadsheet.
A summary of the survey data is in this Google Doc, completed on August 31. Any surveys completed after this date are not included in this summary. As new entries come through, I will update the summary document and this page.