word of mouth Archives - Eddie Soehnel

EDDIE SOEHNEL

What are the key components of a product-led growth strategy?
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What are the key components of a product-led growth strategy?

Strategy

What are the key components of a product-led growth strategy?

2023-08-14T07:06:01-06:00By Ed Soehnel|Categories: Strategy|Tags: exponential growth, linear growth, ROAS, word of mouth|

This is a Quora question I was asked to answer. My expertise is in B2C and B2B2C products so I will answer this question in context of these product types. A product-led growth strategy means the product sells itself without having to rely as much on marketing, distribution and sales. Product Development Build the marketing [...]

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Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?
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Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

Marketing

Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

2017-09-14T16:34:01-06:00By Ed Soehnel|Categories: Marketing|Tags: authenticity, Branding, customer reviews, FOMO, scarcity, transparency, woocommerce, word of mouth, wordpress|

It's the classic chicken or the egg...which came first. We need product reviews to sell, but how do we get them if we have not sold? Unfortunately, product reviews have been completely distorted in the marketplace from their original intent: The review has nothing to do with using it to improve products or offerings, which is [...]

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