I read a good article called The 3 Most Important Levers of Growth for Business. They include: Grow the market, or attract new customers; Grow volume with existing customers, or sell them more of the same product or new products you roll-out; Steal share, or attract a competitor's customers; I would add a 4th leve [...]
In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]
This post demonstrates how to use margins and benchmarks in financial statements for a CPG or consumer product business. Margins Defined By margins, I mean an expense line item that is relative to net profit, expressed in percentage. Figure 1 is a basic example with the key margins to which we will pay attention. Figure [...]
