This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either direct to your consumer, or through other distributors, resellers or retailers. You want to prove that your product sells. Marketing [...]
I see a lot of articles that highlight the industries/products with the highest markeups (e.g., glass frames, cosmetics, watches, etc.), but I’m not just looking for the highest, I’m interested in a more comprehensive list. Doesn’t seem to be transparent at all! Thanks for your help. This is a Quora question I was asked and [...]
This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, is [...]
This is a Quora question I was asked and here is my answer. Yes, that is normal. Most major retailers charge up front fees, called slotting fees, some which can easily be high in the 5 figures. You cannot look at slotting fees without considering the whole range of retailer tradespend requirements and terms, because [...]
I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]
This is a Quora question I was asked. My answer is below. In food/consummables, manufacturers publish their price list, which in my experience does not normally include discounts for volume-based orders. If volumes are very low, then there may be a higher cost to cover the additional administrative and logistics costs associated with smaller orders, [...]
This is Quora question I was asked about how much does Target mark up its items.Not including produce, on average Target’s margins in my experience are 25–30%.I use margins and not markup because in the industry, margins is what is used and they are computed off of suggested retail price (SRP or MSRP). So, for [...]
This is a Quora question and here is my answer. I have not sold spirits directly so do not know of the specific nuances for that industry. But below are more general approaches for a strategy for introducing a new product. In my experience, this works across many CPG categories. I will assume you do [...]
Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store. Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer. Here is a general list of [...]
