This post presents a small established CPG food brand that I recently worked on. What follows are some general facts about the company, its current state and my recommendations. Background Company This company is a family run operation started by the current owners and is more than 10 years old. Product Innovation The company has [...]
I watched 25 CPG startups present at the Pitch Slam event put on by Naturally Boulder, a networking group for the organic/natural/sustainable segment. Pitch Slam - what a great name - started at 2:30 and ended at 5:00, followed by the dinner event that included pitches by the finalists and selection of the winner. Overall, [...]
I read an article from Inc Magazine with a case study on a small CPG chocolate food company. The article described how the founders had received a sizeable order that could provide significant PR value to their company, but they were not certain they could fulfill the order in time. The case study offered three recommendations from experts. [...]
This post presents a small CPG food startup-up brand that I recently met. What follows are the facts I know about the company, its current state and my recommendations. Company This company is 6 months old with four founders who serve as the sole employees. They work for other companies and are growing this opportunity [...]
This post presents a small CPG food company that I recently met. What follows are the facts I know about the company, its struggles and my recommendations. Company This company is 4 years old with the founder as sole employee. He is also the product inventor. Product Innovation There are 6 consumer retail products that [...]
In this post, I will cover some thoughts and details about securing a name or filing for a federal wordmark for a CPG or consumer product startup with the USPTO. 1. Come up with multiple names to choose from. 2. Search the USPTO database for your chosen names and any variations. 3. Use the main [...]
I read a good article called The 3 Most Important Levers of Growth for Business. They include: Grow the market, or attract new customers; Grow volume with existing customers, or sell them more of the same product or new products you roll-out; Steal share, or attract a competitor's customers; I would add a 4th leve [...]
In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]
I had the opportunity to see about 20 start-up companies in the CPG natural food startup category that showcased their products at a recent event. All were small CPG natural food startups no more than 4 years old - half were probably less than 1-year-old. I went around to each one, tried products and asked [...]
This book is a biography of Dietrich Bonhoeffer. The time frame is from the early 1900's through his death by execution from the Nazi regime during the waning days of World War II. I enjoyed the book and learned a great deal and rate it a 4.5 out of 5 stars. The book provides great [...]
