Walmart Store #2152, Albany, NY
The value of owning digital real estate in Superworld is control of and revenue from anything that happens within the plot you own, just like in real world. High traffic locations make sense from an advertising perspective. Airports, sport venues and the like were all bought up, so I looked next at locations that get the same if not more traffic on a weekly basis, which happens to be mass market retail and that I know very well from past work. I purchased the digital land representing the largest Wal Mart in the world, located in Albany New York, and part of the Cross Roads Mall. If Superworld is able to realize its vision, owning these plots could represent good revenue in the future.