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NEW NORMAL FOR CONSUMER BRANDS: strategies, tactics, technologies and business models to help navigate the future
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NEW NORMAL FOR CONSUMER BRANDS: strategies, tactics, technologies and business models to help navigate the future
Admin
Overview
Strategy
Diversified Revenue Sources
Synthetic Assets & Product Identification
Synthetic Assets
Product Identification
Resale/Used/Secondary Sales and Royalties/Recommerce
Virtual/Digital Products
Membership And Subscriptions Programs
Obsolescence
IP As Platform/Creator To Consumer (C2C)
Repairs/Maintenance/Service, Improvement/Makeovers, Upcycling
Refill
Custom-made Using 3D Printing/Meet The Maker/Etsy 2.0
Side Gigs 2.0
Cross-Category
Foreign Markets
No Brand Vs Ultra Brand
Focus on Luxury Or Technical/Die Hard Segments
Big Hairy Audacious Goals
Industry Cooperation
Everything-Level Information Collection
Create “WOW” To Capture Consumer Attention
The Art of Discovering Breakthrough Products
What Won’t Change In Next 10-Years?
Market Penetration of The Leading Value Shifts
Industrial Military Complex
Sports Teams As New Brand Canvas
Industry Sales Funnel
Solve Key Societal Problems In Context of Product/Services
Linear To Exponential
Age Of Unprecedented Disruption From AI
Lean & Scrappy Philosophy
Layered Reality
Technology & Systems
Product Level Tracking (Digital Product Passport)
AI & Robotics
Product Development
Innovations That Make The Pie Bigger
Sport, Activity & Experience Innovations
AI Designer
Low And High Quality Products
SKU Rationalization
Virtual/Digital Products
Customer As Product Developer
Build Habits
Build Social Into Products
Micro-costed
Finance
Vertical integration
Debt & Equity Financing
Production & Logistics
Skillshore All Goods And Services To The U.S.
Reliability And Redundancies
Circularity
Puma - Sustainability Leader
Marketing
Focus On Millenials/Gen Z And Avoiding Incumbent Backlash
Focus On Families
Build Community
Experience Marketing
No Stranded Marketing Costs
Politics Marketing
Heritage Marketing
Micro-Mindsets Of Outdoor Activities
Demand Pricing Models - Telfar
Selling: Connoisseurs, Super Fans, Selective Buyers, Skimmers in Context of Business/Product/Brand/Audience Models
Content Marketing And SEO Are Dead
Network Density
People Are The New Brands
Distribution & Sales
Ecommerce-More
Smaller Economically Viable
Balancing Discovery And Distribution
Brand DTC Retail
Inventory Visibility To Maximize Sales And Minimize Unsold Inventory
Retailers/Consignment/Gear Rental
Data & Systems
Right Employees
Experience Marketing
Lower Price Points To Attract People
Add Secondary Market/Consignment model
Resale Market For Kids Products
Merchandising And Layouts To Force Customer Interaction.
Involvement With Local Public Lands
Customer Experiences Off The Beaten Path And Destination Dupes
Support
Go Back To WFH
AI Doppelgangers/AI Agents Scale Productivity
Greater Good
Carbon Emissions Tracking, Reporting and Reductions
Skill Sets And Jobs Of The Future For Consumer Product Professionals
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